Need a Strong Argument for Mail? We've Got You Covered
I’m on the road a lot these days, giving presentations about the power of mail, and marketing strategies. I have found that many of the younger people in the audience (primarily Millennials and younger Gen Xers) tend to feel very guilty about printing. They seem to be fighting an internal struggle to determine what is more important—the environment, or making a sale. After all, they’ve grown up in the age of greenwashing and those negative and largely false messages can be very hard to unlearn.
The good news is, there are some really great resources that set the facts straight in an engaging and thought-provoking way. So, if you’re looking for a little help convincing your clients that print is sustainable and recyclable and renewable and essential, check out these outstanding resources:
Choose print is an educational campaign that was designed to help promote the effectiveness print and to reinforce the environmental qualities of using paper. This site offers downloadable posters, articles, infographics, postcards, and lots of great tools that support paper, print and mail.
How Life Unfolds
How Life Unfolds™ is a promotional campaign from the Paper and Packaging Board (P+PB). The site very artfully demonstrates how paper and packaging products are an integral part of the human experience. They feature current issues and articles, creative ideas and resources in a visual and engaging format.
The Domtar “PAPER because” campaign promotes the responsible use of paper while communicating paper’s place and value to the businesses and people who use paper products every day. It features funny, 30-second “life without paper” videos, sustainability information, blog posts, and much more.
The “Paper Recycles” program from The American Forest & Paper Association (AF&PA) was created to promote increased paper recovery for recycling by raising awareness through sharing news and information about paper recycling, and by providing statistics and other information that informs the national discussion on paper recycling.
Print Grows Trees
The Print Grows Trees campaign offers valuable information about printing and the state of America’s woodlands, and challenges the common belief that belief that by using less paper, trees will be saved.
Print Power is a pan-European organization whose mission is to promote print media and its role in modern integrated marketing programs and campaigns. The organization represents the entire print media value chain, and they have a magazine called Print Power
The Sappi North America’s eQ (Environmental Quotient) site is a comprehensive sustainability resource that offers interactive tools and resources, journals, whitepapers, stories and more.
The mission of Two Sides is to help people gain a better understanding of why print and paper is a versatile and sustainable communications medium. They bust myths, provide the latest facts, feature reports and studies and perspectives from every angle of the discussion. They have great infographics and fact sheets, too. Their specialty is challenging and correcting greenwashing claims. Great stuff.
Do you know of other great print and paper-focused educational sites? Please let us know. We’d like to add them to this post and to the resources page at Rock the Mailbox.